©2019 by Jay Ma Design

 

NurtureU

A bottle warmer designed for self care

Team Members: Jay Ma & Terrene Huang

DESIGN 318: Intermediate Industrial Design Studio

10 Week Project - SPR 2019

 

Research

 

Survey

We recorded 25+ responses from parents through Google surveys.


We learned that most parents struggled with self-care during their transition into parenthood.

Many also like to use music to calm down their crying babies, most likely due to the hands-free experience and low effort needed to play music.

 

Competitive Analysis

We performed a competitive analysis on several leading bottle warmer products in the current market to see what features were important to parents and what features these current products were lacking.

 

To explore where our product could fit in the current market, we organized existing bottle warming products across a matrix, labelled using our findings in the competitive analysis grid (above).

We found that we'd like to explore bottle warmer designs that were 

  • low maintenance

  • multi-purpose (scheduled feeding reminders, mindfulness)

 

Problem Framing

 
NutureU problem space_edited_edited.jpg

Problem Space

With their new bundle of joy as their primary focus, new mothers do not frequently prioritize time to care for their own health and recovery, with the belief that it can be selfish. However, as the mother prioritizes time and care for herself, she is more able to meet the needs of her child. The task of feeding newborns is crucial to a mother-child relationship, as it’s a natural time for bonding and nurturing.

How might we encourage new parents to integrate self-care into their newborn’s feeding schedule?

 

User Persona

Megan, first time mother-to-be

Core Needs:

  • Care for Mia, her 3 month old baby girl

  • Adapting to a new lifestyle of parenthood

  • Physical & Mental Recovery from childbirth

“I feel selfish at times if I take time to myself when I feel I should be putting more into my child. But I know that when I’m not taking care of myself, I can’t give my best to my child.”

Image by Kelly Sikkema
 

User Journey

Feeding Newborns

 

Design Opportunities

1) Safe Heating: Auto shut-off and a clear display allows parents to focus on comforting their babies without the feat of overheating or burns, as their bottle heats in a warm water bath.


2) Encourages Relaxation: Easily accessible audio relaxation allows parents to de-stress hands-free in the moment.


3) Prepared: The predictive feeding schedule offers parents peace of mind as they will be prepared for the next time their baby is hungry.

 

Design Opportunities

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List Item Title

This is your item description. Use this space to add a description of the services, products, team members or any other items you want to highlight on your site. Have a lot to say? Easily turn any item into a full page by clicking ‘Create a page from this item’ in the edit panel.

 

Early Ideation

 

Sketches

Early bottle warmer sketches explored features that were seen in popular bottle warmers as well as features that have not yet been explored in the current market.